NEW DELHI: Seeking to widen the gap with its competitors in the LCD market, Sony India has drawn up plans to become the number one seller during 2009-10 with an innovative line-up and continued focus on brand enhancement earmarking nearly Rs. 60 crore for promotional activities. The company has also decided to phase out the cathode ray tube (CRT) televisions.
Sony India on Wednesday launched its new range of 14 new Bravia LCDs with the world’s two firsts (world’s slimmest and world’s only motion flow 200HZ) to its credit. Sony has introduced new models in S, V, W and Z series with beautiful lines outside and powerful technologies inside.
“We are not only focussing at enhanced display performance but even attaining the ultimate feel experience for our consumers. What you see and hear is what you experience via Bravia,” Masaru Tamagawa, Managing Director, Sony India, said at the launch of the new series at a function here. “Innovation, creativity and technology come into play in the creation of these LCD TVs, bringing unprecedented level of realism and stunning clarity to the movies, both visually and aurally,” he added. The company had already stopped production of CRT TVs and is in the process of exhausting the stock with dealers.
“Last Diwali, we took the decision to stop production of CRT TVs and now, as Sony is focussing more on LCD screens, it will soon completely exit the CRT segment,” Mr. Tamagawa told reporters.
The company is targeting a sales volume of 4.5 lakh units in the current fiscal, an increase of more than 60 per cent as compared to 2.80 lakh units in the last fiscal.
“LCDs accounted for 21 per cent of our television sales in 2008-09, and it is expected that in the current fiscal it would account for 57 per cent of our total sales in India,” he said.
PTI reports:
The new range of LCDs in India is priced in the range of Rs. 16,000-2.99 lakh.
Sourse:http://www.hindu.com/2009/05/14
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